2015 has been a golden year for Indian startups. This is the era of technology and the advancements in this field are known widely by each of us. There are few companies who became a brand by creating their unique identity in this ever growing competitive world. The five Sky High startups who gained immense popularity through their appropriate digital marketing strategy in 2015.
Paytm arguably is India’s most used mobile online payment and recharge Company. It was founded in 2010 and got a huge success in 2015. Paytm has spent a lot of money on marketing and customer acquisition activities. It also started TVC campaign #PaytmKaro which depicts this brand as the most convenient way of money transfer for every situation. They also offer huge cashbacks on almost every product, recharges and payment made through wallet, making themselves a first choice of people. They marketed themselves on almost all social media sites like Facebook, Twitter etc.
India’s most favorite and popular app for personal transportation was founded in 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati. They have always focused on the local market and this strategy has helped them to become one of the most successful startup in the recent years. They have loads of coupons and referral programs for their users and this strategy is helping them grow. Ola also advertised their brand by sending regular messages to their customers .Ola started its campaign by running multiple Facebook ‘reach blocks’, which allow advertisers to reach all of a specified demographic on a given day.
Zomato is still leading the food tech startup list. They help you to search and discover various restaurants, offering discounts on selected ones if you book through them. Zomato’s Facebook marketing strategy is very entertaining and gaining a lot of popularity. Probably, this is one of the reasons that you cannot ignore their updates, once they hit your timeline. They always keep their page updated by creating something for the ongoing events. They have first mover advantage and no doubt their website is featured and user friendly.
This is India’s biggest online bus ticketing company. No one ever thought that booking a ticket can be so simple and convenient. Now no more standing in those long queues for hours. Just sit at home and book your ticket. They offer huge discounts and cashbacks on tickets booked through them. Their strong market research helped them a lot to build a huge customer base. Today we can see many advertisements of Redbus on various websites. They used digital marketing very intelligently, Track word of mouth maniacally. And win customer hearts, booking after booking. Apologize for mistakes. Work to rectify them. Thus creating strong customer relationship.
Bookmyshow is a pioneer when it comes to booking movie tickets online. It is positioned as India’s largest entertainment ticketing website. They also have reviews and ratings through which customer can put up their views about particular new release. They offer discount if you book ticket through their website. They keep updating their website with the new releases and events that are going to take place. You can even book tickets of different event listed with Bookmyshow.
This way digital marketing companies in India is making a lot of money and gaining popularity these days.