When a brand is a newbie in the marketing platform, the utmost importance is on creating a buzz about it and the customer acquisition. But, as the brand establishes itself, there comes the need to improvise and keep it consistent. This is where customer loyalty sprouts up significantly. A lot of stress and focus is then diverted to brand loyalty as the branding requires customer loyalty to keep the business at its present position as also for further business growth. Gaining customer loyalty is a greater challenge than customer acquisition. For every brand it requires an intricate strategy and analysis to attain customer loyalty.
Let’s look at some important points as to why digital marketing needs to set customer loyalty as one of its important agendas :
- A LOYAL CUSTOMER IS PROFITABLE –
The eventual process of acquisition of new customer is higher than retaining the old customer. This makes it beneficial to retain as much of loyal customer as it can while adding the new ones. Apart from saving in customer acquisition, a loyal client is a long term asset which can also result in more customers by word of mouth spread by the old customers.
- TRUSTED VOICE OF THE BRAND –
Customer can be engaged as loyal only if the services and quality offered by the brand are appealing. Once the trust is fermented they talk and spread the positive facets of the brand and thus enthralling and gripping more new customers. Since the digital platform is kept open to reviews from the buyers, it is all the more important to get better views as new customers rely on the reviews, at least to an extent.
- SETS YOU CULT APART FROM CONTEMPORARIES –
Your loyal customers have trust implanted with your brand thus they do not fluctuate. This gives a certain respite from contenders. It helps you keep your economies consistent.
How to achieve customer loyalty is the next big leap of marketing. Check the following highlights that shall help chisel into customer loyalty –
- CUSTOMER’S FIRST – Delight the customers by adhering to their product reviews and demands. Keep them blended with the brand so they feel connected. A statistical analysis of the customer reviews keeps the brand updated with the trends, customer’s choice and demand.
- OFFER REWARDS – Apart from standard discounts offered by the brand to everyone, the loyal customers need to be given special attention. Felicitate them with incentives at occasions like birthdays, anniversaries etc. This builds a personal connect with the brand and ushers to being a loyal customer.
- KEEP CUSTOMERS INFORMED- Let them know about what’s new and latest. This keeps them engaged and makes them involved with the brand. Analyze their regular choices and update them what is relevant.
Customers are the real assets for any business. It roots the brand image, and builds a positive reputation over the time. So merrier the customer, pompous the business!