There are lot of predictions at the start of a year on how the marketing of the new products would go and there are lot of analyzes on the marketing trends. Here are 10 digital trends that all digital marketers should know about in 2016 considering these seem to continue for the rest of 2016.
1. Search and e-commerce on Social media like facebook:
How exciting can it get? Facebook is researching to have their own search engine and people can actually search on social media and buy products on messenger app of Facebook. At the same time, companies can interact with clients/customers through Facebook messenger app. Everything can be done on one site with no hassle.
2. Exclusive advertising of products/brands:
You might have heard of snapchat which is widely embraced by youth and is a fast-paced social network. You can send pictures, add text to them, make videos with a fixed expiration date (like for few minutes) and a record video within a time limit.
This digital trend can be used to promote your products, involve large number of customers in the experience by creating teasers of the brands before they hit market as real-time marketing would attract more number of customers.
3. Content marketing is one thing, Content Re-marketing is another:
Content marketing is definitely an important activity of digital marketing. Sometimes people visit your website, read about the brand/product but there is no purchase! There, content re-marketing comes into picture. You can tag the users who visited the site and make them look at your product through a new and exciting angle while they check their e-mails, watching YouTube videos or reading news, thereby getting them to buy stuff- the ultimate goal.
4. Let your customers be the Brand Ambassadors:
Use the customer generated content to promote your products. More often than not, people believe their peers who have experienced your product already and take their word to either buy it or not! So use the reviews of customers to your advantage and help people get one notch closer to your product so that it increases the sale. Use Instagram, YouTube, pinterest, Meerkat, Periscope for the purpose.
5. Create an omni-channel experience:
Well, it may seem complicated trend but it definitely is going to prove to be a creative and effective trend. Omni-channel (omnichannel) means to have insights on audiences/clients experiences throughout a particular trip/usage of your brand so that you can know what is not working and understand what can be included to make their experience better.
Omni-channel as explained by search-CIO is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from a desktop or mobile device, by telephone or in a store. The whole idea is to target consumers at right time with right message and at right place!
6. Advertise through Instagram:
Visual presentation of anything makes a pretty strong impression on people hence Instagram could prove to be an excellent platform to advertise to your users.
Earlier Instagram offered paid advertising opportunities through selected developer partners such as Ampush, Brand Networks, 4C, Kenshoo, Nanigans, Salesforce Marketing Cloud, SocialCode and Unified and was not available to everyone, but, now, in 2016 Instagram ads are available to all advertisers
7. Connect to extremely engaged audiences through live video streaming (Meerkat and Periscope):
As said above, videos leave a great impact on people. Now, imagine engaging them into the experience by live video streaming of your content like teasers, behind the scene, Live Q & A and so on. This paves way for interacting with consumers, grabbing their attention for more than a second.
Meerkat & periscope are two apps that give you the opportunity to live stream videos from your mobile and share it with your Twitter community. This trick involves consumers to be part of brand experience.
8. Identity-Based Pay-Per-Click Marketing:
Adwords has come up with identity-based Pay-Per-Click marketing which helps you target consumers with specific-ads and wait for their phone numbers and e-mails so that you can direct contents that exactly answers their needs or wants.
PPC can be something like a magic answering or sending contents that the clients want to read about. It is basically targeting big social profile identities which makes your brand to be noticed, easily picked up and make it go viral.
9. Target a person based on their interest on Pinterest with an animated pin:
Pinterest has taken up the marketing sector to the next level. People pin their interests which are buyable. Now, it has come up with an animated cinematic pin which helps brand to target a particular individual based on their interest. This animated pin sets in motion when the individual scrolls down or up and stops when the scrolling stops making it easy for the customer to watch the video or not. Brands like the Gap, Nestle, Loreal, Unilever etc have already tested this out, and it has been proven to be a success.
10. Invest on healthy living and wearable technology:
Digital tools, technologies are being used to maintain a healthy lifestyle. Take advantage of this trend and invest on a product which helps people to merge the two and take advantage of it. On the similar lines – Apple has partnered with Nike and has created an app called HealthKit where users can now set goals and track their progress through a single dashboard. There is an app called FitBark which allows you to track and monitor your dog’s sleeping patterns and eating routines.
Companies have an advantage as data will be generated with these apps and can be used to retarget the customers or direct them to your other cool ventures or come up with another whole set of idea.
This is a compilation of digital marketing trends for 2016 which mostly includes social media, e-mail marketing and search. Get acclimatized with these trends and set goals to become a high-potential digital marketer.