Digital Marketing – Niche for development of Small Business firms

Gone are the days when people had to investigate different resources for a problem. Today when everybody is engrossed with smart phones and tabs, finding answer to most of the questions has become a piece of cake. Therefore in this internet savvy era, Digital marketing has evolved as an integral and indispensible part of marketing machinery making it inevitable to go beyond the traditional marketing strategies. Digital Marketing provides you a platform to project your product online using different methods and channels as that of web, social media, direct mail, etc. It is well known fact that the better you know your customer, the brighter are your chances to have a lucrative interaction. This is the reason digital marketing has become a hot cake as it provides the deeper insight of customer’s behavior and buying patterns which helps the business owners to anticipate what his customer wants. It is an old school belief that digital marketing is only for the multinational companies and business firms with deep pockets. Internet being the hinge for all it is the most desirable platform for small business firms. If you fail to see this inbound marketing then you are missing your potential clientele and huge profits.

Digital Marketing
Rationale – if you are still thinking

  • Google has confirmed in a study with IPSOS Hong Kong, that there is 2.8 times better revenue growth expectancy for companies using digital marketing strategies to those who do not. With better revenue growth expectancy, small and medium enterprises using digital marketing techniques will have 3.3 times superior chances of expanding their workforce and business – opening their doors to better, larger and farther reaching markets both locally and abroad.
  • With mobile internet users expected to grow upto 314 million by 2017 as per Internet and Mobile Association of India (IAMAI), digital marketing becomes most desirable marketing tool for small business firms to get untapped profits with smaller investment. Social media from which nobody is untouched provides plethora of ways to be in contact with your customer and thereby delivering customized solution to them.
  • In the epoch, where all machines around us are linked with internet and Internet of things technology on its peak, this marketing tool is necessary in maintaining your business firm in long run.
  • According to a research 60% of online shoppers end up shopping by merely searching for the product. This makes it invincible that your establishment has a website which is optimized with the search engines for improving your sales. Recent statistics have also shown that 81% customers review the product or service online before purchasing products from market too, hence, your website and social media presence is very much necessary for being in the good books of the customers.


Because you cannot be Jack in all trades
Digital Marketing is no longer about merely adding online channels to the media mix. With superfluity in number of ways of digital marketing as that of website, email marketing, social media pages (facebook, twitter, linkedin,etc.), and Ads, Blogs, Paid Advertising programs as in GoogleAds, Microsoft AdCentre; hiring a digital marketing agency can be much fruitful to integrate your digital presence in all facets. There are number renowned agencies as that of Webchutney, BC Web Wise, Avignyata Inc, Contify, etc. These agencies are much more cost effective for small business firms than hiring a whole team for digital marketing. Internet is the rocket fuel for small production houses and agencies are the rocket launcher.


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