The Do’s And Don’ts of Affiliate Marketing

Wouldn’t it be great if you get paid for advertising your favorite product or service?Well! It is called referral or affiliate marketing. All you have to do is simply join the affiliate marketing campaign, wherein each referral of yours would offer you a significant commission amount. Such program helps in monetizing traffic thus bringing in…

Ways to make Digital Marketing prolific for your startup

With internet users soaring high, Digital Marketing has become a gallant tool for successful business. Digital marketing though cost effective, is a channel in which most of the businesses are struggling to get noticed by the customers.  Sometimes the most genius plan just end up getting unnoticed because of the crappy digital marketing. Therefore for…

Wondering why your automated email marketing is lagging behind

Your recent email marketing may have ended in spam/trash making you believe that it works only for biggies and not for you. But, this may not be the right picture. Engaging with email marketing campaign is a bit of science and art. And that means it is all about balancing technology and Marketing. In fact,…

Digital Marketing – Niche for development of Small Business firms

Gone are the days when people had to investigate different resources for a problem. Today when everybody is engrossed with smart phones and tabs, finding answer to most of the questions has become a piece of cake. Therefore in this internet savvy era, Digital marketing has evolved as an integral and indispensible part of marketing…

10 Digital Trends every Digital Marketer should know about in 2016

There are lot of predictions at the start of a year on how the marketing of the new products would go and there are lot of analyzes on the marketing trends. Here are 10 digital trends that all digital marketers should know about in 2016 considering these seem to continue for the rest of 2016….

HOW A DIGITAL MARKETING COMPANY CAN HELP YOUR SMALL BUSINESS GROW

If you agree that marketing communication needs to reach the consumer on the device or consumption medium that he / she uses then it is the need of the hour to promote your brand on digital media. Every company, big or small needs to go digital to enhance its market status and reach. Companies with…

CUSTOMER LOYALTY – A MAJOR FOCUS OF BRANDS

When a brand is a newbie in the marketing platform, the utmost importance is on creating a buzz about it and the customer acquisition.  But, as the brand establishes itself, there comes the need to improvise and keep it consistent. This is where customer loyalty sprouts up significantly. A lot of stress and focus is…

5 SKY HIGH START-UPS OF 2015

2015 has been a golden year for Indian startups. This is the era of technology and the advancements in this field are known widely by each of us. There are few companies who became a brand by creating their unique identity in this ever growing competitive world. The five Sky High startups who gained immense…

Ground-breaking Social Media Campaigns of 2015

Brands running social media campaigns to connect with their consumers is a day-to-day activity. This reflects the ultimate aim of every brand which is engagement, no matter where brand reaches them, be it tablet, mobile or a computer. Here are discussed few campaigns which promoted their innovative ideas through the power of social networks and…

Effective Brand Building techniques to Attract Customers

To build a big brand name, is not an easy task to accomplish. It is the result of intended actions, hard work and brainstorming done consistently over a span of time. Branding is more than simply selecting a great motto. Sounds easy? But building your brand the right way requires a lot of planning, organization,…

How to retain our customer through Mobile Marketing

Almost 70% of companies say that its easy to maintain an existing customer in comparison to making a new one. According to a new report they are right.  Making a new customer can be very expensive as it takes a lot of hardship and pursuance to convince the customer.  Now, the Question  arises is  that…