Digital Marketing – Niche for development of Small Business firms

Gone are the days when people had to investigate different resources for a problem. Today when everybody is engrossed with smart phones and tabs, finding answer to most of the questions has become a piece of cake. Therefore in this internet savvy era, Digital marketing has evolved as an integral and indispensible part of marketing…

CUSTOMER LOYALTY – A MAJOR FOCUS OF BRANDS

When a brand is a newbie in the marketing platform, the utmost importance is on creating a buzz about it and the customer acquisition.  But, as the brand establishes itself, there comes the need to improvise and keep it consistent. This is where customer loyalty sprouts up significantly. A lot of stress and focus is…

5 SKY HIGH START-UPS OF 2015

2015 has been a golden year for Indian startups. This is the era of technology and the advancements in this field are known widely by each of us. There are few companies who became a brand by creating their unique identity in this ever growing competitive world. The five Sky High startups who gained immense…

Effective Brand Building techniques to Attract Customers

To build a big brand name, is not an easy task to accomplish. It is the result of intended actions, hard work and brainstorming done consistently over a span of time. Branding is more than simply selecting a great motto. Sounds easy? But building your brand the right way requires a lot of planning, organization,…